Enhancing Your Search Marketing Skills

Welcome to GutsGo's Search Marketing Training Initiative.

GutsGo, in association with IAMAI, has launched a Search Engine (SEM) Marketing Course, to enhance your Search Marketing Capabilities.

SEM is also known as Pay Per Click (PPC) Marketing or PPC Marketing.

In the Scope of the PPC Course, IAMAI will bring in the much needed Industry Interaction for PPC Marketing Course and set the standards for the course outcome. GutsGo, will focus on designing, developing and delivering the course's pedagogy, as per the set standards and the industry needs

It is our promise that, by successfully completing this PPC Marketing Course, you will be capable enough to handle large complex PPC Marketing campaigns. You will also be confident to handle campaigns on the top 4 search engines viz., Google, Yahoo!, Bing and Ask.

This 10 week long, WeekEnd course is Designed, developed and will be delivered by seasoned SEM Professionals.

During the course you will get 56 Hrs of class room training, 96 Hrs of guided self study, and most importantly, a 4 weeks hands-on live PPC project implementation, with real budgets. You will learn the complexities and intricacies of running a live 4 week long SEM campaign project, with an advertising budget up to Rs. 10,000.

For each of these LIVE campaigns, there is a client, who would expect you to deliver the specified performance, in terms of clicks, conversions and sales. A real PPC campaign, with real Challenges!

Your will have a steep learning curve as there are regular assessments and evaluations during the entire 10 Weeks of the course. If you are lagging behind, there is assistance from the experienced faculty who will help you all the way up the steep learning curve. Yes, you have to do your bit of hard work too.

During the course, you will get much needed industry interaction too. You will interact with practicing business managers and Search Marketers, who are working with Search Engines companies, are SEM Clients, are Agencies conducting large SEM Campaigns and are Entrepreneurs, who are using SEM as a major marketing channel for their business.

You will also be certified by IAMAI as a "Search Marketing Professional", after completion of the course. A certification that would help open up new opportunities. Just not in India, but across the world.

Who can do this Search Engine Marketing Course?

• Any marketing professional, who uses and/or wants to use Google AdWords, or search engines, in her marketing efforts,
• Any web marketer, who wants to enhance his professional prospects in Digital Industry,
• Any entrepreneur or affiliate marketer, who wants to use search engines as one of her online marketing channels,
• Any individual / beginner, who wants to learn Search Engine Marketing and build a career in Digital Marketing

However, to take up the course, GutsGo has expectations from you viz., having basic knowledge on Marketing and Advertising, Basics of SEM and most importantly, your own reasons of doing the PPC Course.

GutsGo's PPC course gives you a complete package of training by seasoned SEM professional, learning through live PPC campaigns and interacting with the practicing Search Marketers. A PPC Course that you can't get anywhere. An offer that is here for you, today!

Oh! You want a week day batch? Great, we do have WeekDay batches too. Look at our next batch schedules.

We are here to enhance your Search Marketing Capabilities. Don't waste us!

Contact Us, if you want to know more about GutsGo and our Search Marketing Course.