Before Introducing myself, Let me tell you-
15 Interesting and Shocking Facts about Digital Marketing
1) Most desirable talents for applicants to have are Analytics, Mobile Marketing, Email Marketing, Content Marketing and Social Media Marketing
Source : Smart Insights
2) 81% of Marketing Professionals believe that Digital Marketing technologies will cause their role to change within the next 3 years but only 14% know How to "re-invent" themselves
Source : FierceCMO
3) 78% of CMO's think content is the future of Marketing Source
Source : Steamfeed
4) Among " Prestige" Consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than .01% from Twitter. This compares to almost 10% or Paid search and 7% for Email Marketing
Source : Experience - The Blog
5) Just 18% of consumers trust post by brands or companies on social sites like Facebook and Twitter
Source : MediaPost
6) Yet 93% of shopper's buying decisions are influenced by Social Media because 90% trust peer recommendations.
But only 14% trust Advertisements
Source : Socialnomics 2014
7) While 78% of companies now have a dedicated Social Media team, only 26% integrate Social Media fully into their Business Strategies
Source : DashBurst
8) 85% of your business could be lost because of Poor Customer Service
Source : Bluewolf
9) 78% of people have not completed a purchase because of poor service
Source : Bluewolf
10) Half of all clicks on Mobile Banner Ads are on accident
Source : Steamfees
11) 28% of Emails are opened on iPhones
Source : Litmus
12) Top 3 uses of Email are Newsletters (66%), promotional Content (54%), and Welcome Email Series (42%)
Source : Salesforce Pardot
13) Top 3 effective Emails on the other hand are Mobile opt-ins (76%), Birthday Emails (75%) and Transactional Emails (74%)
Source : Salesforce Pardot
14) 59% of Marketers plan to increase their Email Marketing Budgets in 2015
Source : Salesforce Pardot
15) 93% of B2B Marketers find Linkedin the most effective social network for B2B lead generation, and 77% say they have acquired a customer through Linkedin
"That's the fun of going to a College Re-Union: It's seeing the people who you were close to all those years ago, and re-exploring the relationships of the past"
Having had a chance to dabble in an entrepreneurial start up just after graduation from IIM A in 1996, I had learnt my lesson, the hard way.
I am RatanKK . I am an Entrepreneur.
Your Online Marketing quest has led you to our Home Base ( Do you know what this means..?)
Welcome to GutsGo eMarketing!!!
So on Feb 11, 2009, when I was laid off from my last company in Mumbai, India . . . .
I just kept walking for 2 and half hours, from santacruz to Bandra to Mahim to Wadala and asking lots of questions...
what is the road ahead, where to Go?
Do I have guts to go where I want to go, can I put unquestioned and relentless 5 years to go with My guts?
That's when GutsGo was born in my mind.
" It's only after you've lost everything that you're free to do anything "
GUTSGO – (GUTS) Genuine Urge To Succeed (GO ) Goals & Orientation
It's easier to reflect back and think about the decision in hindsight and feel happy about it...
But from my perspective...
It was bloody tough to decide How to move ahead...
Especially when I had no clue what is AHEAD!
But my own desire to be independent, commitment to that 5 years of going with guts and relentless support from my WIFE (who is my IDOL) made me firm up my idea of being an entrepreneur. And with lots of daily trepidation, I have been at it!
Few things that I am involved in - :
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Q- How GOMP (GutsGo Online Marketing Program) was born?
Economic Meltdown in 2008 pushed the company to cut the costs.
I was a Cost.....
So, I was fired
In order to survive I did front line Jobs for CLIENTS,
such as developing content for a website, putting
the SEO strategy and working with the organization
to set up the needed online marketing process.
Money was meager, but that was enough Oxygen to survive and sustain.
I persisted until I could sustain....
While I was doing the front line work to survive, I
had developed a process to DO Online Marketing for
Paid Search, Analytics, SEO, Social Media, Email,
Display, Mobile and Integrated Online Marketing
That process became the assignments that people do in GOMP
Then, I have put all the relevant knowledge in to a
presentation that people need to successfully do
The presentation plus the Assignment is packed as
GOMP and IAMAI has been pretty supportive in
making it a certified course or any one who wanted
to learn Online Marketing in India
Q-What made you think you want to teach people?
While I was doing many things to survive...
I was asked to train the Marketing Team of Hungama for a days workshop.
Lucky me, the participants learned everything that I taught, and I was paid Rs 75,000 for that one day workshop.
And that was the beginning of being a Trainer
Prodding along the Journey of being a Trainer and mentor for Entrepreneurs, I have pu a Destination to this Journey -
My Life Purpose
What is it?
In my life time, I would have inspired 1000 peopleto take Entrepreneurial action and help them create a personal net worth of Rs 3 Crores each
So that I would have let a Lineage of Entrepreneurs who will continue to inspire others and future generations on this pursuit
Now that is a scary life purpose for an accidental mentor....
But I am very certain that I will accomplish this and more before I die.
I am certain about manifesting this and more, because you walk with me!
As an Associate of IAMAI, I help people and Business in understanding Online Marketing and help them in their Online Marketing quest....
Having trained 3000+ Professionals into Online Marketing as of March 2015, including participants at few IIM's, and with a decade plus practical experience in eMarketing, I am sure there is something PROFOUND that I will bring to the table for your Online Marketing Quest
I conduct regular Online Marketing Training Program so that you can use that knowledge and apply in your Jobs to better you career
I consult with you kind of Business to develop and to implement Online Marketing Strategies....
My 2 Day / 3 Day workshops help you and your team to understand the integrated nature of Online Marketing.
My Endeavor is to fast track your Online Marketing quest and to accomplish your business objectives / ROI....
In fact, working with you will be an excellent opportunity for me to further my growth as on eMarketer....
Any Humble contributions that I can make to you and your Online Marketing Quest, you would have enabled me to do the best of what little I can do....
I you are as excited as I am to explore the synergies between us, I am keen to hear from you....
PPS: If you have a query to ask us, please use the form below.