Frequently Asked Questions about GOMP
(GutsGo Online Marketing Program)

GOMP'S Learning Objectives

  • To understand how Online marketing Tactics are created from a Marketing Strategy
  • To understand and manage campaigns for an eMarketing tactic
  • To understand implementation of an emarketing campaign from Analytics Perspective
  • To understand best practices for reviewing, improving campaign performance on eact tactics 

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  • To understand the best practices or integrating an emarketing campaign with all tactics
  • To learn and use leading edge emarketing related tools available today for effective optimization

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Aman Batra

Product Manager at Gemalto & Founding Member of Leaders Excellence at Harvard Square

Phew!! This was a roller coaster ride :)I did a lot of research before enrolling into this course and let me tell you that every bit of the GOMP course was worth it. I learned about Digital Marketing and how it is done using various tools and techniques. Though, designed to be an online course, this course in every essence is comparable to an equivalent regular course with lot of knowledge sharing and hard work, I definitely recommend this course to anyone who wants to learn Digital Marketing

GutsGo's Online Marketing Program's Back-Ground:

GOMP was first designed in setp 2009 to impart a comprehensive and compact training for conventional Marketers and Internet Marketers.

This training on Internet Marketing since then has been modified and offered as Advanced Program In Digital Marketing through NIIT Imperia

It has been modified as a 20 session elective at premier MBA colleges such as IIM, Ahmedabad, IIM, Udaipur, Great lakes, Chennai. This Digital Marketing Program in its varieties of teachings and trainings have trained more than 3000 professionals, as we pen this page.

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Kanika Singh

Founder & Director at Mini Mason

This course has indeed been a roller coaster ride as it was suggested in the introductory session. I have considered/reconsidered doing this course ever since 2010, waiting for the right time I would do justice to my learning and i am glad I finally did it.

RatanKK takes you through the process in a fast paced, actively engaged manner to spark us with the momentum to keep pace with advancement in the e-marketing field.

It is a great head start for developing a world of possibilities

Who can do This eMarketing Training Program and Why?

  • Marketing Professional, to engage customers online
  • Web marketers, to enhance her professional prospects in the eMarketing Domain
  • Entrepreneur, to improve their Business Performance / personal improvement
  • Any individual / Beginner, who wants to enhance the career oppportunities in eMarketing Domain

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Nitin Gandhi

Marketing Manager Retail, F&B, Digital & E-Commerce

After completing this course, I am really proud of my decision of Joining the course, it was well organized and will taught by the best industry expert Mr RatanKK and it was really easy to understand.

Not to forget the various hands on assignment on live case studies which an experienced Digital marketer would do daily on the Job.

I would thank Mr KK for all his support to help us undeerstand the required tactics in Digital Marketing.

A must do course for people looking to build career in Digital Marketing

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Prerequisites for GOMP

  • Basic Knowledge of Business, Marketing and Advertising
  • Understand How Internet works and How internet is used in our daily lives
  • A curious mind, with a Marketing orientation for Web

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Rajeev vasani

Co Founder at Dr. Vasani Academy

This course has been a great experience! Its the best foundation course available for anyone interested in eMarketing. Ratan sir has designed a comprehensive program that takes you through each of the important eMarketing tactic one by one in a structured manner.

The assigments are rigorous and the timely feedback over assignments is a great value add.

I can now explore Advanced eMarketing tactics with confidence.

As Ratan sir puts it, Ill be at it!!

GOMP Faculty - Prof RatanKK

Prof RatanKK has trained more than 3000 Marketing Professionals in eMarketing. He is a visiting Professor of emarketing at IIM's.

Find more at:

RatanKK's LinkedIn Profile

Back to Program Details

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Ramesh Yadav

Digital Marketing & E-commerce Executive at Computer Care Group (UAE)

This is a well organized program. When I joined this course, I knew little about PPC and SMM and today I am handling live campaigns of both in my current organization.

Thanks to Prof. Ratan for kind of training and practical exposure given on all the topics.

Highly appreciate the quality and content of the course.  Assignments and feedbacks were the best part of his course. Now I am feeling more confident than ever on executing any eMarketing campaigns :))

Sincere thanks to ratan Sir for shwing us he way forward :)))

Online Marketing Training Delivery & Pedagogy

The Program pedagogy has four critical components.

They are -:

  • Online sessions
  • Individual Assignments
  • eMarketing Forum Participation
  • Self-Preparation & Research

Online Sessions -:

These are designed to introduce eMarketing concepts, share approaches to execute a TacTic, and what are the best practices.

Each session is critical for completion of GOMP.

These Classroom sessions will be delivered trough online software. To attend each session of GOMP, you are required to have following - :

  • A Laptop / A PC with a standard headphones and a MIC, with uninterrupted Power supply
  • YOu need Uninterrupted broad band connectivity to participate in the session
  • A location of your choice where you are in a conductive environment to learn and to participate for the entire duration of the shceduled session. (Suggested places are your home or your office or a cyber cafe!)

Individual Assignments :

There are 7 Individual Assignments.

While the class room sessions help you understand concepts, the approaches and the best practices, the individual assignments help you APPLY all these in an hands on manner

The assignments will be evaluated for your grade. Each assignment submission will be evaluated and evaluation comments will be shared with ALL participants.

we also share TOP GRADED assignments to ALL participants

Having trained thousands of participants, it is our experience that if you MISS doing even one assignment, the participant would have missed learning a TACTIC completely.

It is also our learning that is a participant had done all the assignments as per the design and the guidelines, s/he gains tremendous insights and confidence to execute an INTEGRATED eMarketing

eMarketing Forum Participation :

As part of GOMP, you will get access to an eMarketing Online Forum. Here you not only discuss the program topics, you can seek clarifications and answers to any of the topics which are beyond the scope of GOMP. Since this is a FORUM all GutsGo Alumni participate into, you will get an added advantage of Networking with Trained eMarketers

Self-Preparation & Research

Every Participant is expected to spend a minimum of 3 Hours everybody for the entire duration of the program. In working on the assignments, or researching on an Online Marketing Tactic or experimenting with one of the Online echniques / tools or participating and interacting in eMarketing Forum

Planning in advance for these 3 Hours every day and adhering to spend 3 Hours everyday will help a participant take maximum benefits out of GOMP.

Not planning or/and not adhering to these 3 hours every day, MIGHT make your learning lag behind

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Ajay Anand

Manager Marketing

My contemplation  to Join the program finally ended just few days before the start date and I must say I made the right decision. Yhe methodology, practical assignments and he insightful mentor Mr RatanKK made sure the program was worth of everyone's time and money.

A must for Digital Media learners and practitioners

Schedule of GutsGo Online Marketing Program:

Our next batch of GOMP is Batch 32. GOMP has 10 sessions of 3 hours each spread across 10 weeks. The sessions for GOMP are scheduled either on saturdays or sundays. For GOMP30, the classes are on sundays.

Starting Date for GOMP30: Dec 06, 2015

The sessions are scheduled from...

6:30 PM IST to 9:30 PM IST on the following dates

Sunday, December 06, 2015

Sunday, December 13, 2015

Sunday, December 20, 2015

Sunday, December 27, 2015

Sunday, January 03, 2016

Sunday, January 10, 2016

Sunday, January 17, 2016

Sunday, January 24, 2016

Sunday, January 31, 2016

Sunday, February 07, 2016

Sunday, February 14, 2016​

Interested? Please Fill the Online Enquiry Form for GOMP with your details.

Rinky Changmai

Marketing Manager-Retail

Never felt so motivated in last one decade.

Ratan sir is an amazing coach. his crisp yet detail approach in enlightening us in this course was superb.

I completely agree his funda of being a Quick Gun Murugan as an e-Marketer in India. ratan sir's knowledge on the subject is unbeatable.


Launch your online marketing quest with GOMP!
GOMP helps you launch your eMarketing Career!
More than 4000+ marketing professionals have taken GOMP.

Eager to help you manifest your online marketing career, Captain!
The next batch of GOMP is starting on Sunday, Dec 16, 2018.

GOMP Registration Procedure

 Step-1: Please pay up the Program Fee at any of  your nearest ICICI bank, as detailed below.

Step-2 : Please click and complete GutsGo Program Registration Form in all respects

Step-3 : A confirmation Email of your GOMP Registration will be sent to your registered Email within 48-72 Hours of the Step-2 completion

Important Information for GOMP batch 30 Registration

Fees: Rs 35,000 + Applicable Taxes -39,326.00 till the last date of Registration

last date of Registration : 2345 Hrs, June 14, 2015

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Rajesh Sinha

Creative Director, Copywriter

It was a roller coaster ride into the various eMarketing concepts.

For someone not engaged directly in eMarketing, it opened a new world to me and made me feel like Alice in wonderland. I found the course a little too fast paced and too packed considering its for working professionals.

But its up to us to make the most of it. Its a boon to get top graded assignments to clear the concepts further.

Ratan, your passion is contagious. I would certainly recommend it to people.

I already have

GOMP Fees, Payment Terms & Conditions

Fees: Rs. 35,000 excluding applicable taxes of 14. The FINAL Fee is Rs 39,900.00.

The fees covers for participating in the sessions, the course material, the access to assignments, evaluation of your assignments and the online discussion group.

Pay the program fee at any of the ICICI bank Branches in favor of GutsGo Enterprises. ( Please add Rs 350 if you are paying by cash ! )

It is the responsibility of the applicant that the payment is complete in all aspects

GutsGo Enterprises bank details are:

Bank Name: ICICI Bank LimitedA/c.

Name: GutsGo Enterprises

A/c. No: 103005000265A/c

Type: Current Account

FSC Code: ICIC0001030

Branch: Kharghar Branch, Near Shilp Chowk, Navi Mumbai – 410 210.

Interested? Please Fill the Online Enquiry Form for GOMP with your details

Gajanan Bhardi

Marketing Communications - (Branding, Loyalty Management & CRM)

Prof. RatanKK is on a mission to educate, deliver and create awarness about Digital Marketing. He is passionate, firm believer and strong advocate of e-Marketing and makes you believe that FUTURE is DIGITAL.

The contents of the course are exhaustive, with in-depth reading and viewing material. The course design is simple, clear,easy to understand and STRUCTURED.

The assignments are practical, comprehensive and help you Masters the skills in Digital Marketing.


Nageswara Rao

Deputy General Manager (Engineering) at Indian Oil Corporation Limited

This course has truly enriched my knowledge, skills and experience in Digital Media. when I joined I had little knowledge and lot of prejudices against e-Marketing and Digital Media.

Today, I can truly say that his training program really helped me to get some real world skills on e-Marketing, Social Media and web-Analytics.

RatanKK has been a fabulous faculty and is inspiring with his indefatigable energy




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