Scientific Advertsiing - Boost Your Understanding of the Art of Advertising as a Science
Please download the e-book "Scientific Advertising" by Claude Hopkins.
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year. Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.
To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend.
His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.
If you do not know how to download or read this eBook, please see the instructions at the bottom of the article.
Scientific Advertising by Claude Hopkins is a must read for any one who is in the business of Advertising and Marketing. David Ogilvy has said it, and in fact, he has reiterated that we, all advertising and marketing professionals, need to read it 7 times.
You don't take our word, is it? This is what David Ogilvy has said about Scientific Advertising. "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
It was written in 1923, yet has powerful principles still applicable to this day, even concepts like Landing Page and Lead Generation Forms (remember the Lead generation Form for Wall Street Journal by Claude Hopkins.
Reading this book will help you to gain various strategies that you can apply in each of your advertising and marketing efforts. Including your Search Engine Marketing Campaigns. It has 21 Chapters! That is 21 insights.
If you read it, you will benefit.
There are quite a few concepts in those 21 Chapters that we can apply to our Search Engine Marketing for lead generation or landing page optimization.
It is free, does not mean that you will read it.
'Scientific Reading' is a Pre-course material for GutsGo's Search Engine Marketing Course.
Please take time to read it, you will reap the benefits many fold!
Happy reading!Instructions for Downloading
You will need Adobe Reader (the latest version is recommended) installed on your computer in order to open and read this ebook. You can get Adobe Reader here (a new window will open so you can download it without leaving this page).
If you want to open the file in your browser window, just click on the link. However, if you want to download the file to view later, then right-click on the link and choose "Save Target As" or "Save File As." Then select where you want to save the file on your hard drive.
Once you have saved the file, locate where you saved it, and double click to open.
In order to print, open the downloaded file, and select the "Print" option from the ebook menu.
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